Marketing support for UK businesses
Marketing support
for small to medium
sized businesses
in the UK.
​
MEET ME
I develop and execute strategic integrated marketing plans that transform brands.
All businesses in the UK require marketing in some form or another. Large businesses tend to have bigger budgets for in-house marketing teams. Small to medium sized businesses will have significantly smaller budgets, no dedicated marketing team and instead, spread marketing activities across their workforce. This can lead to dis-jointed marketing activities, weak mixed messages, a waste of valuable resources and money.
Small to medium sized businesses are the life blood of the UK economy and require a strong voice.
I can offer a flexible freelance marketing service that can adapt to your business needs and budgets. Whether it is creating and managing a integrated marketing plan, improving engagement through social media or creating printed sales collateral, I have the breadth of knowledge and experience to significantly improve customer engagement, create new leads, increase website traffic and ultimately help your business grow.
If you would like to discuss your marketing needs with me, please get in touch.
MARKETING SERVICES
Strategy
Integrated Marketing Plan
Ensures your customers have a unified and seamless experience with all your marketing touch points. A Marketing SpringboardTM workshop will establish whether you are; using the right marketing mix for your business and audience, promoting a consistent brand message across all customer touch points, using the right tone of voice and visual direction, prioritising and reaching your business goals.
Strategy
Content Marketing
Will ensure you are creating, publishing and distributing content that is valuable to your audience. A great content strategy will generate new leads, keep your customer engaged and informed, and lead to sales.
Strategy
Digital Marketing
With an increasing number of your customers online, digital marketing is the only way to stay ahead of your competition. A successful digital marketing strategy will include email, SEO, keywords, blogging, social media, PPC, directories, website optimisation... It will increase brand visability and engagement, drive customers to your website and increase sales.
Digital
Search Engine Optimisation
Ranking highly on a search engine’s results page is the holy grail of digital marketing. Through a series of strategies, techniques and tactics, SEO will improve the amount of traffic to your website by increasing visibility on search engine results such as Google, Bing, Yahoo....
Digital
Social Media
Using the right mix of social media channels and sharing customer-centric content will help build brand awareness, promote your message, connect to current customers and generate new business.
Digital
Email Marketing
Whether it is a simple well designed newsletter or an email to promote a product or service, email is still one of the best way to keep your customers informed and for your business to remain connected with your audience.
Content Creation
Blog, News, PR, Photographs
Creating and distributing valuable, relevant and consistent content is key to attracting and retaining customers. Copy and visual content could come in the form of a blog, white paper, news, email, case study or photograph.
Graphic Design (print & digital)
Sales Material & Business Stationery
It is important that your business brand message is consistent across all of its off-line touch points. This includes, but is not limited to, business cards, information leaflets, flyers, postcards, exhibition stands, points of sale and promotional objects.
Public Relations (PR)
Building Networks
PR will boost your businesses credibility. Today PR not only means featuring in relevant publications but it also means targeting people who can help promote or endorse your brand and its products or services. Building up a diverse network of journalists, thought leaders and influencers is the key to a successful PR strategy.
CLIENTS
Simon Moyle
Head of Strategic Partnerships at Dixons Carphone
"I recently had the opportunity to work with Susie via one of our B2B partners Vivup. Susie joined Vivup as a freelance consultant / marketing manager during peak trading and was a breath of fresh air.
She was able to very quickly get under the skin of the business and its complex marketing needs, talking to both clients and end users to drive traffic and sales volumes via a new membership model.
A clear and simple strategy was put in place and executed to a high standard driving membership signups and sales conversion to increase top line sales by +40% on run rate.
Susie is easy to work with, communicates very well and provides solutions to problems that are effective.
I would recommend Susie to any business and hope to work with her again in the future."
Jane Davis
Operations Director at Vivup
"Susie delivered high class material and strategy that boosted our sales and exceeded our marketing requirements. We would definitely be using her services again."
Lindsey Marie
Global Commercial Manager
"Few people have the opportunity to work with a marketing manager who is also an established graphic designer - but I did when collaborating with multiple projects with Susie.
'Beautiful strategic content' is the phrase that comes to mind when I think of Susie. I had the pleasure of working with Susie as the Marketing Lead for the design agency, PDD, as well as a consultant for a social media project.
Susie's ability to handle multiple channels at high productivity and creativity levels, all while keeping a friendly dynamic is a real example skillset. As a marketer, thought-leader, and content producer, Susie earns my highest recommendation."
